I’ll admit it. My first impression of a public relations professional came from watching Samantha Jones from Sex and the City. PR seemed like it was all about attending star-studded events, dining at the hottest and newest restaurants and going to the most glamorous parties. It made me think, “Wow, being a publicist certainly seems like all fun and no work!” (And honestly, that lifestyle does not appeal to me.)
Once you’ve landed a coveted PR internship, you may find yourself wondering which part of your Communication Theories class is going to be useful out here in the “real world.” But truthfully, some of the most challenging aspects had not even crossed my mind.
So what exactly does someone working in PR do? That’s a good question, as the inner workings of PR aren’t as obvious to an outsider in the same ways that those of a doctor, lawyer or tennis instructor might be. As a result, answering this reasonably straightforward question can be a challenge.
Last week my colleague Deepthi Cauligi talked about the differences between Los Angeles and Seattle in the PR industry. This week I will take a broader approach taking a look at those international differences between the U.S. and Europe, specifically with Spain.
Moving from sunny Los Angeles to rainy Seattle, I’ve had the opportunity to work in two major PR hubs. Because of this, I’ve had many Seattleites ask me about my experience in LA. With those questions, I’ve also heard some assumptions about LA PR that were clearly drawn from popular media. Below, I attempt to break the myths.
“I graduated college; I now officially know everything – give me a job!”
After at least four years of schooling, tests, projects, stressed out classmates and ridiculously expensive textbooks you may feel this way. But the truth is, you still have a lot to learn. Below is my breakdown of what they didn’t tell you in school.
My fellow English majors and I get a lot of grief for choosing a major that is supposedly “useless.” I’ve heard all the jokes: “So your most marketable skill will be being able to say ‘Do you want fries with that?’”; “Everyone speaks English, why would you need to go to college for it?” and my personal favorite, “So you want to teach?”
We get it. We’ve gone through the highs and lows of life after college. It’s tough, and fighting through it on your own can be confusing, frustrating and absolutely terrifying. We also know that when all of your hard work pays off and you land your first internship or job, it’s totally worth it!