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The Five Phases of Video Production

If you’re a brand, right now you’re either making or planning on making a video. Or you should be. It’s the contemporary currency for engagement. Even though everyone is making videos, most people don’t know the process behind making videos. The good news is: All videos — regardless of type, length or purpose — go through […]

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No Boundaries: Chasing Wolves

When presented with an opportunity to go “pursue a personal passion,” it can be hard to focus your flights of fancy and reign in the imagination. How far can you really travel and how many days will you need to complete this pursuit? Can you really afford it? Well, I did manage to reign in […]

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Four Peaks Spotlight: Sandra Jackson-Dumont

Picking up where we left off with our Four Peaks Spotlight Series, we’re featuring guests from upcoming Four Peaks episodes. Four Peaks is a current affairs program created in partnership with the University of Washington’s Master of Communication in Digital Media (UW MCDM) program and UWTV. Host Hanson Hosein recently spoke with Seattle Art Museum (SAM) Deputy Director for […]

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Four Peaks Spotlight: Robin Held

Continuing with our Four Peaks Spotlight Series, host Hanson Hosein spoke with Reel Grrls Executive Director Robin Held about her dynamic storytelling approach to impacting a young generation of educated media consumers and producers. Reel Grrls, a non-profit arts and media training program for girls ages 9-19, seeks to empower young women from diverse communities to realize […]

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Planning for the New Public Relations

Real-time Branding Needs Real-time Branders As we head into the home stretch of 2012, Weber Shandwick and many of our clients are focused on business plans for 2013. Neck deep in that process for Weber Shandwick Seattle, my leadership team and I have been asking ourselves what has changed in the past year? There are […]

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Just Another Day At Weber Shandwick Seattle

The PR industry has changed drastically and creative content is in fact the lifeblood by which agencies now distinguish themselves. What I personally love about Weber is that we infuse creativity into everything we do. Below is a sliver of insight into another typical day at the office here. Another great video shoot, another…person in […]

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