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Nonprofit Spotlight: Online Giving Goes Viral With Everyone Gives

On Feb. 22, Seattle based Real Estate Giant Colliers International launched a non-profit—Everyone Gives, which led to local (Seattle Times) and national media (CNN) attention. The goal of Everyone Gives is to harness the power of social media by prompting giving to go viral. Rather than donating directly to organizations, you use the site as […]

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Trending Tech: Apple Dominates News, Google Acquires Motorola and Olympus Employees Get Jail Time

Once again, Apple has shown how much its company news can control the tech news cycle by making product announcements, setting financial landmarks and experiencing regulatory problems. After much speculation and anticipation, regulators cleared Google’s acquisition of Motorola Mobility. Zynga shares fell after a lackluster earnings report, and seven former Olympus employees were arrested in […]

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FTC Cracks Down on Fake Reviews

Consumer opinions online have certainly changed the landscape of traditional and editorial product reviews. When I’m out to make a technology purchase, I’ll typically scour review sites like CNET, PC Magazine and Consumer Reports, talk to friends, colleagues and maybe even get a store employee’s opinion before making my final decision. The point being that […]

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Trending Tech: Apple Sets Earnings Record, Facebook To Offer IPO and RIM's New CEO

Apple’s record-setting fourth quarter earnings report shattered analyst expectations and showed the world that the company could produce insanely great results without Steve Jobs. In other news, Facebook is expected to file papers for their much-anticipated IPO next week. RIM’s new CEO outlined a lackluster company vision that many speculate won’t be enough to revive […]

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Highlights from #CMAD 2012

While Community Manager Appreciation Day (#CMAD) has come and gone, we here at Weber Shandwick Seattle wanted to share some highlights of the global celebrations that took place within our network and beyond: Chris Perry, the president of digital communications at Weber Shandwick, authored an ode to community managers for Forbes.com, in which he outlines the […]

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5 Standout C.A.P.E.S. Community Managers Need in 2012

This post is part of a series we’re featuring in celebration of Community Manager Appreciation Day (#CMAD). What’s it take to be a stellar community manager? Seems like a pretty easy role where you simply manage a brand’s social properties and online chatter, right? Right?? Let’s stop there. In today’s communications world, brand reputation is […]

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If You Don't Provide Your Community a Vision, It Will Define One

This post is part of series celebrating Community Management Appreciation Day (#CMAD). Learn more! Online community managers share content, moderate discussions, edit or delete posts where appropriate, welcome new users, mediate conflicts, and help ensure that community policies and guidelines are followed. But there’s also a fundamental role that community managers play that is often overlooked. […]

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Celebrate Community Manager Appreciation Day!

Today marks the third annual celebration of Community Manager Appreciation Day (#CMAD) –  a grassroots initiative started by Jeremiah Owyang that celebrates the work of community managers at leading brands, agencies and consultancies. Festivities are taking place in all Weber Shandwick offices around our global network, from panel discussions to guest speakers, interactive trainings to […]

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Trending Tech: Google Changes Search With “Plus Your World,” Ultrabooks and Smart TVs Make Waves at CES

CES 2012 marked the end of an era as Microsoft’s Steve Ballmer delivered the software giant’s last keynote speech. Surprisingly, “Ultrabooks” received lots of CES buzz despite poor PC sales during the last quarter of 2012. In other news, Google’s “Search Plus Your World” update changes how content is ranked in search, much to the […]

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