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Three Key Tools to Discover Healthcare Twitter Influencers

As Twitter surges over 500 million users, it remains a highly valued social media marketing channel for hospitals and healthcare companies. But how does a healthcare organization avoid wasting valuable time and resources incorporating the channel into their communications mix? What’s the best way to track down others to connect and engage with on a regular […]

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6 Tips to Pulling Off A Big Media Event

As PR professionals, we thrive on making magic happen behind the scenes to produce exceptional client results. So to me, creating and executing a spectacular event is the silver tuna of working in public relations. Throughout my experiences I’ve learned that it’s never easy—but that the planning process can be easier if the six tips […]

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Learning the Spokesperson Dance

One of the best spokespeople I ever trained wasn’t a CEO. Or a corporate executive of any kind for that matter. He was a hip hop dancer who was preparing for a national tour to promote a well-known consumer product you’ve seen on your grocer’s shelves. In many ways, he landed the spokesperson gig because […]

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Your Fingers Are Not Too Fat

I was 15-years old when I first picked up the guitar. And like, I don’t know… 19 or 20 before I set it down for more than a few minutes at a time. I played that thing constantly. Hours and hours of memorizing finger positions, fumbling over chords and willing my helpless, weakling, runt-of-the-litter pinky […]

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Your Survival Guide to SxSW 2012!

Along with Wade Rockett and Laura Gonia, I’ll be reporting on all the happenings at SxSW 2012 in Austin, Texas, which kicks off on Friday. Earlier this week I spoke with Rockett, a SxSW veteran, who provided some great tips on surviving the show: Eat proper food at least once a day, don’t forget to […]

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Live From FMC: Sharing Insights on Facebook Timeline for Brand Pages

NOTE: This post originally appeared on Weber Shandwick Digital’s Social Studies Blog, authored by @BenRissman. Facebook has also provided an excellent video course to guide you through the changes – www.learnfacebookpages.com. I’m at Facebook’s fMC event in New York today, where the social network just announced the rollout of the Facebook Timeline for all pages […]

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5 Tips to Elevate Your Next Infographic from Good to Great

Who doesn’t love a great infographic? A simple, clean way to present complex data and tell an interesting story in a visual manner that is easy to digest? Sign me up. The volume of infographics being produced has really started to spike the last couple years as companies have latched onto them as an effective […]

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Play it Smart With Your QR Code Campaign

As our Weber Shandwick Seattle tech team prepared to create a dynamic QR-code scavenger hunt for a client this summer, we started to notice those black-and-white, scannable squares everywhere we looked. We saw them on giant billboards and buses…on the back of coasters in restaurants and as temporary tattoos…we even started seeing them in our […]

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Public Relations Trade Show Survival Guide

Charles Darwin once said, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” Surviving a trade show is similar to surviving life (just on a slightly smaller scale); you have to adapt to change or else you […]

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