3 Tech Trends We Saw at SxSW 2016

SxSW has transformed from a festival that celebrates films and music to the stage where the biggest tech trends are born. According to Fast Company, “SxSW Interactive welcomes more than 30,000 registrants to Austin each March, and has become a coveted launching pad for startups (including Twitter and Foursquare), a hunting ground for tech investors, a […]

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Your SxSW 2013 Survival Guide!

It’s March, which means it’s time for another SxSW! This year’s edition is right around the corner. Just a year ago I found some great tips on surviving the event, and after attending I have some more ways in which to make your SxSW 2013 a success! Do your research online of the panels you […]

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Time to Get Serious About Your Web Development Strategy

At Weber Shandwick we’re true business partners with our clients. For every press release we write or social media community we manage, there are just as many discussions about how to integrate with the rest of the client’s marketing mix. And being part of developing a solid web strategy is no exception. During a SxSW […]

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SxSW Takeaway: On Brand Journalism

For years, Weber Shandwick has stressed storytelling as a critical component of any client’s communications strategy. And in today’s age of long form blogging and short form social media updates, it’s a huge opportunity to quickly (and accurately) share your message. Today, companies are spending a lot more money on creating their own content. In […]

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How Humans, Not Machines, Made Rebecca Black Famous [#SXSW]

There are 60 hours of video uploaded to YouTube every minute. That’s a lot of content, and a debate is raging if humans or machines can curate the content faster. As communications professionals, we’re constantly bombarded by companies who have the Next Great Algorithm, but according to Neetzan Zimmerman of The Daily What, it will take a […]

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Your Survival Guide to SxSW 2012!

Along with Wade Rockett and Laura Gonia, I’ll be reporting on all the happenings at SxSW 2012 in Austin, Texas, which kicks off on Friday. Earlier this week I spoke with Rockett, a SxSW veteran, who provided some great tips on surviving the show: Eat proper food at least once a day, don’t forget to […]

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Mashable House at SXSW 2011

SXSW Days Three and Four: The Social Network

Even as I made my thorough and carefully-detailed plans for this year’s South by Southwest Interactive festival, I knew that at some point during my time there, they would completely go out the window. It’s just the  nature of the event. You discover something unexpected that grabs your attention; you find yourself engrossed in a […]

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SXSW attendees erupt in mass dancing in the convention center lobby

SXSW Day Two: World-Changing, Waffle Cones and the Watusi

The photo above illustrates the sort of thing that makes SXSW Interactive distinct from other technology conferences: I suspect that you don’t normally get on an escalator at Interop and find yourself descending into a mass of attendees doing the Watusi. Today, two prominent speakers addressed some of the biggest challenges facing the world, and […]

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SXSW attendees mingle on the balcony

SXSW Day One: Group Messaging, Social Games and a Really Heavy Program Guide

The first day of the South by Southwest Interactive festival was bustling, as always. Attendees arrived from all over the world, whether physically in the Austin Convention Center or checking into the city virtually via Foursquare and Twitter. Old hands greeted one another warmly while newcomers flipped through the now-massive programming guide and boggled at […]

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