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Your SxSW 2013 Survival Guide!

It’s March, which means it’s time for another SxSW! This year’s edition is right around the corner. Just a year ago I found some great tips on surviving the event, and after attending I have some more ways in which to make your SxSW 2013 a success! Do your research online of the panels you […]

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SxSW Takeaway: On Brand Journalism

For years, Weber Shandwick has stressed storytelling as a critical component of any client’s communications strategy. And in today’s age of long form blogging and short form social media updates, it’s a huge opportunity to quickly (and accurately) share your message. Today, companies are spending a lot more money on creating their own content. In […]

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How Humans, Not Machines, Made Rebecca Black Famous [#SXSW]

There are 60 hours of video uploaded to YouTube every minute. That’s a lot of content, and a debate is raging if humans or machines can curate the content faster. As communications professionals, we’re constantly bombarded by companies who have the Next Great Algorithm, but according to Neetzan Zimmerman of The Daily What, it will take a […]

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Your Survival Guide to SxSW 2012!

Along with Wade Rockett and Laura Gonia, I’ll be reporting on all the happenings at SxSW 2012 in Austin, Texas, which kicks off on Friday. Earlier this week I spoke with Rockett, a SxSW veteran, who provided some great tips on surviving the show: Eat proper food at least once a day, don’t forget to […]

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