An Analysis of Social TV and the Second Screen

The Social TV movement has arrived. And it’s here to stay. Don’t believe me? Well tune into your favorite Prime Time TV show this week and chances are that you’ll see at least one of the following things: On-screen promotions of hashtags, Twitter handles and/or Facebook Pages Promotions of network and show-specific second-screen apps Contests […]

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Jenni Hogan Connects Through Social TV

If you’re anything like us, you’re eager to catch KIRO TV’s special tonight, Connect with Jenni Hogan. The program, both live on-air and streamed online, will give content control and direction to the audience. This is another great example in development around the idea of the ‘second screen’, when TV viewers engage with traditional television […]

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Post-CES: The Show’s Continued Impact on Society

Now that everyone’s favorite technology show has been powered down until next January, it’s time to reflect on this year’s hottest trends and speculate how they will influence our personal and professional lives in the year ahead. We recently informed you that Hanson Hosein, the Director of the Master of Communication in Digital Media program […]

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2012: The Year of Social Media Integration

Looking Back at 2011 2011 was a big year for the sites you spend most of your online time on. Phenomenal sites like Instagram, Pinterest and Tumblr all produced milestone years in terms of adoption, traffic and media attention. Google+, which now has almost 50 million users, thumbed its nose at naysayers and firmly planted […]

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The Buzz at the 2011 MTV Video Music Awards

I decided to tune in to MTV’s Video Music Awards Sunday night, and was happy to encounter some really great moments. Off the bat, two tribute performances really stood out for me. Bruno Mars’ excellent tribute to the late Amy Winehouse was near flawless. The high-energy dance routine dedicated to Britney Spears was also entertaining, […]

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