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Two Minutes With…Jon Yang

Digital Strategist. What activities does that job entail on a daily basis? A digital strategist works with account teams and clients to identify business problems and define realistic goals and key performance indicators that, when paired with smart tactics and a solid understanding of the target audience, will result in empirical progress against the baseline – translation; ROI.

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What Facebook’s Redesigned News Feed Means for Visual Storytellers and Their Images

Cleaner design, a unified user experience across all platforms and more prominent images. Those were the takeaways from Facebook’s reveal of the revamped News Feed. Put simply, visuals matter. For photographers, visual storytellers and the brands alike, the move to emphasize photos and videos should be welcomed with open apertures. By now we all know […]

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Women in Social Media…What’s it Mean for Marketers?

Weber Shandwick and KRC Research conducted a survey among 2,000 female consumers in North America (US and Canada) to identify segments of influential women in social media. Check out our key findings: • The overwhelming majority of North American women are on social media. Their social connectivity is far-reaching and their potential exposure to brand […]

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Happy #CMAD to our Fellow Community Managers!

Happy Community Manager Appreciation Day, friends! CMAD celebrates those dedicated communications professionals who “serve customers every other day…[and] should get a day of thanks to highlight how they’re changing the face of business, customer care, and our industry,” according to CMAD founder, Jeremiah Owyang. Our weeklong #CMAD series broke down the meaning behind the CMAD […]

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#CMAD: Day

Ever wanted a glimpse into the day-in-the-life of a community manager? We’re breaking it down in celebration of #CMAD.

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#CMAD: Appreciation

Michelle Pratt, a community manager at WS Seattle, shares her advice for showing appreciation to your community. #CMAD

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#CMAD: Manager

Weber Shandwick Seattle’s Anne Temme breaks down what it takes to be a manager of a community across multiple offices and time zones. #CMAD

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#CMAD: Community

This year marks the 4th annual celebration of Community Manager Appreciation Day (#CMAD) — spearheaded by Jeremiah Owyang with the intent of calling attention to the hard work and dedication of community managers across the globe. Recounting the fun we had pulling together our post last year to commemorate the day, we figured we would extend […]

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Nonprofit Spotlight: The Twitter ‘Goody’ Mob

What happens when you combine the mega-social platform Twitter with the crowd-boosting appeal of a flash mob? Answer – an innovative and effective way for organizations to drive support and interaction. First used by social media guru and new Weber Shandwick SVP, Ryan Hodgson in 2011, a ‘tweetmob’ is a viral Twitter takeover that asks […]

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