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Nonprofit Spotlight: Living on One

Since August of this year, our network of Weber Shandwick offices has had the opportunity to team up with the nonprofit Living on One. The founders, all recent college grads, started their journey in 2010. As sophomore microfinance students, they embarked on a two-month journey to a rural Guatemalan village to live on one dollar […]

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Nonprofit Spotlight: Online Giving Goes Viral With Everyone Gives

On Feb. 22, Seattle based Real Estate Giant Colliers International launched a non-profit—Everyone Gives, which led to local (Seattle Times) and national media (CNN) attention. The goal of Everyone Gives is to harness the power of social media by prompting giving to go viral. Rather than donating directly to organizations, you use the site as […]

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The Next 15 – Predicting the Future of Social Impact Communications

When I started working at Weber Shandwick Seattle 12 years ago, there was no Social Impact practice. While we worked with non-profits or philanthropy-related clients, it tended to be on small projects around big milestones or events.

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Storytelling for Social Good – An Interview with Social Change-Maker Nejeed Kassam

Nejeed Kassam is the founder and director of Canadian non-profit High on Life, co-producer of upcoming documentary Conversations for Change and editor of the book “High on Life: Stories of Hope, Change, and Leadership“. He is also the founder of international NGOs End Poverty Now and Networks for Change. You can connect with Nejeed on […]

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A Supermodel's Lesson About the Power of Communication

“This is not an issue about statistics, but about women,” explained supermodel Christy Turlington Burns after noting that more than 500,000 women die every year from giving birth – making it one of the leading causes of mortality and a pressing global health issue. I had the privilege of attending the Seattle screening of Burns’ new documentary […]

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SXSW attendees erupt in mass dancing in the convention center lobby

SXSW Day Two: World-Changing, Waffle Cones and the Watusi

The photo above illustrates the sort of thing that makes SXSW Interactive distinct from other technology conferences: I suspect that you don’t normally get on an escalator at Interop and find yourself descending into a mass of attendees doing the Watusi. Today, two prominent speakers addressed some of the biggest challenges facing the world, and […]

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Hitting The Road to SXSW

Greetings! I’m Wade Rockett from the Weber Shandwick Seattle office. I’m passionate about gaming: how design and mechanics influence behavior, how games can enable better communication and collaboration, and how they can be used to motivate real-world actions that help improve organizations and maybe even help save the world. So I’m very excited to be […]

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Is Facebook Obsession Such a Bad Thing?

Last night, I finally had the opportunity to sit down and watch CNBC’s special, “The Facebook Obsession“. Host Lester Holt does a great job walking viewers through the origins, vision and overall societal impact of the world’s largest social networking site. Here are a few of my thoughts and takeaways: The Good Is Really Good. […]

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