Big Brands Talk Social Media at BlogWell Seattle

What’s the payoff for brands involved in social media? Some use it to increase awareness of products and services, to improve customer service, to gather innovative new ideas for their business or a combination of these things. But many companies are still trying to figure out how to measure success.

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Recapping the Buzz from BlogWell Seattle

One of the best ways to learn about social media for business is learning from those that have done it best. Profiled social success is exactly what SocialMedia.org aims to provide – an opportunity to get an inside look into how it’s done right by some of the largest and most successful brands on the […]

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“Shared Value” is Changing How Companies do Business

A new catchphrase in today’s philanthropic and corporate circles is generating top tier media buzz, as seen in a recent Reuters’ article written by Michel Nichols, “Make money and do good is the new corporate buzz.” The catchphrase—shared value—was coined by Michael Porter of the Institute for Strategy and Competitiveness at Harvard Business School, who […]

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