Whether it’s an annual event or a company milestone, how do you take a familiar story that has been told repeatedly and make it interesting for your key audiences and the media to cover? Here are three ways to breathe new life into an old story: Be Socially Savvy: Find ways to engage your target […]
As I write this, the government of the most powerful nation in the history of mankind is closed for business. As House Republicans continue to battle the Senate Democrats and president over the shutdown, there’s no clue as to when this crisis will end. While cynics might argue that there’s as much is getting done […]
Over Labor Day weekend I spent fours days at PAX Prime, gaming with dozens of incredibly talented improvisational storytellers. All around me groups of complete strangers were gathering at tables to make up compelling scenarios of greed, betrayal, revenge and redemption. We were playing tabletop roleplaying games–a type of game whose mass popularity peaked in […]
Life is a juggling act. From staying fed and sheltered, to spending time with family and friends, to exploring the great outdoors, to volunteering at a charity – there’s always multiple balls (of life) to keep in the air at any one time. Having taken a non-traditional path to my internship (majoring in journalism and […]
No doubt, one of the coolest perks of working at a large—nay, huge—public relations agency like Weber Shandwick, is that we’re able to harness a global network of brainpower. For big brands with international presences, our 125+ offices in 80+ countries around the world is super relevant and helpful. For smaller brands with more of […]
If you told me four years ago that I’d be looking for a job in Seattle after graduation, I’d find it hard to believe. I had no intention of leaving my home-base of sunny Southern California, but given the opportunities I encountered during my undergraduate career, I found myself driving full-speed toward a Seattle internship at a leading global PR agency.