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2 Minutes With… Mark Ellis!

“Two Minutes With” is Weber Shandwick Seattle’s employee spotlight series that provides professional and personal insight into our rockstar team. Today, we’re highlighting our new senior UX designer, Mark Ellis. Mark joins us from our New York office and has been with Weber Shandwick for nearly three years. Enjoy!  You just made the jump from our […]

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At Look Back at the 2014 Murrow Symposium

Not many people can boast that they’ve visited their alma mater every year since graduation. For me, it’s become something of a ritual the last three years. Each spring, Washington State University hosts the annual Murrow Symposium, a celebration of exceptional achievement in communication, and a tribute to the iconic Edward R. Murrow. As part […]

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Engaging U at the Murrow Symposium: 5 Tips for PR Students to Land Their First Internship

The Weber Shandwick team is excited to make our fourth annual trip to Washington State University next week to attend the Murrow Symposium. Hosted by The Edward R. Murrow College of Communication, the symposium acknowledges exceptional achievement in communication and connects students with industry professionals. This year, Weber Shandwick is hosting a new “Engaging U” […]

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AP: “We’re ‘Over’ the Exclusive Use of ‘More Than’ For Numerical Values”

Last week, the world was thrown into a tizzy when the Associated Press announced that it would accept the use of “over” as a synonym to “more than” when referencing numerical values. You may laugh, but for those of us in public relations and journalism, this is big news.The use of “more than” when talking […]

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5 Questions You Should Ask Yourself When Crafting a CSR Program

Think corporate social responsibility (CSR) means recycling printer paper or sponsoring a local baseball team? Think bigger. Think New York’s Citi Bike sharing program, Tom’s Shoes donating to a child in need for every pair purchased, or Starbucks’ sustainably grown coffee. Most companies realize how important CSR is, but many may have a hard time […]

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How Bartending Prepared Me for a Career in PR

The trick to making a Springbok is a patient finesse. One part St. Paddy’s lime green crème de menthe, one part Amarula (painstakingly poured so as to balance on top), and voilà! You have a true South African cocktail shooter. During a semi-impulsive post-graduation backpacking trip through Africa, I landed in the thoroughly unexpected position […]

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KOIN-TV’s Tips for PR Professionals: Pitch the Story, Not the Event

Pitch the story, not the event. That’s the message PR professionals received from members of the KOIN-TV (CBS affiliate) team in Portland this week during a PRSA event. Anchors Chad Carter and Jenny Hansson, reporter Dan Tilkin, producer Carla Miller and assignment editor Tamara Hellman helped identify key tips for building relationships between KOIN and […]

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Blurred Lines: The Connected World of Tech PR

Remember the days when brick-shaped cell phones could only spottily send and receive calls? How about meticulously transcribing directions or referring to ledger-sized map books when lost on the road? Waiting to develop rolls of film only to find that you blinked in each group shot? Who’s feeling really old now? (Me.) But in all […]

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Tales from the War Room: Pulling Off a Successful Consumer Product Launch

Hot off the tails of a consumer product launch that included a multi-city media tour and a robust reviews program, the Digital Entertainment team is still adjusting to sitting at their desks. Why, you ask?  For the past three weeks, the team was huddled together in a small conference room – or as we like […]

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