Taking Command: Effective Crisis Communications with Dr. Joseph Trahan

In a special session presented by the Puget Sound Chapter of the Public Relations Society of America, Dr. Joseph Trahan (@doctrahanmedia) visited Seattle for a half-day session on issues management. Drawing on his extensive experience in public relations, media training and government, Dr. Trahan walked us through his tried-and-true method for crisis communications preparation and […]

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Pushing the Boundaries of PR: Video Innovations and Content Creation

As the lines blur between PR firms, advertising agencies and content production companies, PR practitioners are tasked more and more often with creating multimedia content that is both engaging and innovative. Yet, for many in our profession, this is new and uncharted territory, one that easily offers as many opportunities for award-winning success as pitfalls […]

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Weber Shandwick Seattle Celebrates 2014 PRSA Totem Award Wins

At Weber Shandwick, we pride ourselves in consistently doing innovative and creative work for our clients. One way to showcase these efforts is via our participation in top industry awards. We are happy to say we’ve done very well so far this award season, with our most recent wins coming by way of the PRSA Totem […]

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Google+: What’s New, How Brands Use It and More

Google+ made a huge splash right around this time last year, but like us, you may have been wondering what they’ve been up to since the launch. With 250 million Google+ members that include 1 million brands, it’s clear that Google+ is important to pay attention to. Last week, Weber Shandwick Seattle had the privilege […]

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Overdue Ability to Save the Web a “Historical Accident”

We save. Simple as that. Whether it’s old birthday cards, photos, important emails or research for an upcoming project, trip or major life purchase, we always save. It’s an innate reaction – almost a necessity – for us to remain afloat and informed in this “big data” age of rapidly moving digital content. In fact, […]

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The Changing Face of Communications

On Tuesday, June 12, 2012, PRSA Puget Sound is holding a must-attend event that will cover a variety of topics aimed at addressing today’s changing communications landscape. The Changing Face of Communications will include many local expert speakers throughout the day, including our very own Senior Vice President and Healthcare Practice Lead Rose Berg. Rose […]

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PRSA Puget Sound Event Dives Deep on Lifestyle Branding

We boarded Holland America’s Amsterdam Cruise Ship for this month’s Puget Sound PRSA event, which focused on Lifestyle Branding in the Travel & Hospitality industry. We experienced fabulous food, impeccable service and a character of a guide who helped us navigate our way from the dining room to the theater. Guest speaker Sue Brush, a […]

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Seattle PR Pros Shed Light on Blogging Best Practices

They may not call themselves social media experts, but the panelists at this week’s PRSA Puget Sound event are about as close as you can get. The wine and cheese social “Blogging in the Public Interest” featured event panelists Matt Rosenberg, executive director of Public Eye Northwest, Katie McCarthy, senior media relations consultant for Group […]

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Key Takeaways from "How to Measure Social Media: Your Brand's Influence"

On Tuesday, I had the pleasure of attending a social media measurement session led by VP InLine Analytics Margot Sinclair Savell (@margotsavell), one of my favorite Weber Shandwickians (yes, that’s a real term in Weber World). Speaking to a full house, she didn’t disappoint. Presented by the Puget Sound chapter of the Public Relations Society […]

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