PR Interns: What’s Your Story? Defining Your Personal Brand in 4 Steps

From teaching in Tokyo to working in broadcasting in New York to a public relations internship in Seattle, my professional experience has largely been a result of good, old-fashioned networking. But probably not the kind of networking you’re thinking about. While professional connections are important, I’ve found that leveraging my personal network has been surprisingly […]

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PR Pros: How to Get Your Personal Brand on Track

What’s your brand? What do you stand for? How do you want to be perceived as a professional?  As a public relations professional, your personal brand is as important as the work you do. Much has been written about “branding yourself” (check out these excellent 10 Tips by Kyle Warnick or Forbes’ Personal Branding 101). […]

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What’s Crimson and Gray, and White All Over? Pullman in April.

Returning from Washington State University where Weber Shandwick presented at the annual Edward R. Murrow Symposium, my colleagues and I were happy to escape the unnerving threat of snow, but sad to say goodbye to the sharp students who attended our workshop last Thursday. Our “Br@ndU” presentation was a great success—drawing nearly 70 students eager […]

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Look Out WSU – The PR and Marketing Pros Are On Their Way!

Weber Shandwick’s proudest WSU alum will be trekking across the great plains of the Palouse to present at the 2012 Edward R. Murrow Symposium at Washington State University on April 5. In a follow-up to last year’s “Br@ndU” prezi, my colleagues and I will share our personal stories of success from transforming Cougars into professional […]

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Networking is the Name of the Game

Last night, Scott Meis, Katie Traut and I headed to a University of Washington PRSSA meeting to give our “Brand U” presentation on personal branding. While our presentation was geared towards students about to graduate, the principles of personal branding are important at any point in a career. Brand Yourself or Someone Else Will When […]

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5 Tips for Young PR Professional Branding

As a young PR professional, creating a strong personal brand is essential. Similar to being the new kid in school, your brand is what defines you to your peers. If you want to get hired, people need to remember more than your name, they need to remember you. With that, here are five helpful hints […]

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