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6 Building Blocks to Ensure Brand Publishing Success

Brand publishing isn’t the new kid on the block anymore. The proof points are in, and the logic is undeniable. Elsewhere, we discuss five things to keep in mind when putting together your brand publishing strategy. But what goes into your plan? What roles and capabilities do you need? I’m glad you asked. Because these […]

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Got Content, but No Distribution Strategy?

You’ve got your documented content strategy. You’ve got a creative, relevant, interesting and actionable piece of content for your target audience. You publish the piece and wait for the hits to start rolling in. But hours go by, then days, then weeks, and that killer piece of content is still drawing little, if any, reach […]

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Without a Distribution Plan, You’re Playing the Lottery

The following is a post from George Snell III, SVP of Digital Content Strategy in our Weber Shandwick Boston office. This post originally appeared on HighTalk. Create it and they will not come. They will not come by the boatload. I guarantee it. Posting digital content and thinking the legions will flock to it doesn’t happen anymore – if it […]

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