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The Future of Entertainment—Three Ways to Surround Your Audience

We’re on information overload. This trend is nothing new, but it’s also not going away and it’s something we need to continue to think about as communications professionals. The ability to access information we want is no longer enough. Now, we want information we didn’t even know we wanted.  Between the television, laptop, tablet and […]

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An Analysis of Social TV and the Second Screen

The Social TV movement has arrived. And it’s here to stay. Don’t believe me? Well tune into your favorite Prime Time TV show this week and chances are that you’ll see at least one of the following things: On-screen promotions of hashtags, Twitter handles and/or Facebook Pages Promotions of network and show-specific second-screen apps Contests […]

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