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How WorkIntelligent.ly Hit 1 Million Unique Visitors in 72 Days

Setting up a content marketing model is an intrinsic exercise requiring an honest assessment of the potential value your brand can offer. It takes a careful and thoughtful approach in crafting a messaging platform that is faithful across all segments of the business. It should not only unify your organization around a central idea, but […]

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Want to Know the Real Value Behind a Brand Publishing Site?

“I just wish I knew more info about my audience and the type of content they like to consume.” Sound like a familiar challenge? You’re not alone. For the past two years, we’ve been helping clients transform into media companies by creating award-winning brand publishing models that sit at the core of their content marketing strategies. And we’ve learned […]

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Taking Brand Publishing to the Next Level: Weber Shandwick Launches Mediaco Publish

Since its launch more than a year ago, Weber Shandwick’s Mediaco offering has evolved and improved in order to keep up with the rapidly changing media landscape. Recently, Mediaco introduced a new unit called Mediaco Publish, a custom content management system (CMS), handling content creation, workflow, publishing and distribution — all with the needs of […]

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Weber Shandwick’s IN-NW Panel: All Companies Are Media Companies

It wasn’t long ago that brands had simple choices as to how they would reach their target audiences. Mass appeal was attained through limited available channels, such as TV, print and radio. Credibility was then maximized by engaging a journalist to help tell their story. Enter 2014. Customers now have a seemingly infinite number of […]

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3 Tips to Differentiate Your Hospital Brand Publishing Model

In the past year in particular, we’ve witnessed a significant step forward for hospitals developing advanced brand publishing models. From the veteran efforts of Cleveland Clinic’s Health Hub to Advocate’s Health  enews to the University of Utah’s HealthFeed, hospitals have been quick to adapt an approach to brand publishing that extends far beyond the days […]

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Weber Shandwick Launches Mediaco

Yesterday, Weber Shandwick unveiled Mediaco, a powerful new content creation and distribution unit that will allow clients to become true media companies. Combining first-rate audience profiling, editorial planning and production, emerging technology and paid media, Mediaco will focus on radically transforming client content creation, distribution and discovery capabilities. It is an extremely exciting announcement for the […]

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