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Why the Media Matters: The Future of Media in a World of Change

In today’s increasingly tech-dependent world, does the media still matter? The Seattle Chapter of the American Women in Communications brought Mara Liasson, political correspondent at National Public Radio, to Town Hall to moderate a discussion and tackle that question with local media experts: John Cook, co-founder of GeekWire; Caryn Mathes, president and general manager at […]

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Weber Shandwick Launches Mediaco

Yesterday, Weber Shandwick unveiled Mediaco, a powerful new content creation and distribution unit that will allow clients to become true media companies. Combining first-rate audience profiling, editorial planning and production, emerging technology and paid media, Mediaco will focus on radically transforming client content creation, distribution and discovery capabilities. It is an extremely exciting announcement for the […]

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The State of Seattle’s Media: Shifting Consumption

As public relations professionals, we work hand-in-hand with the media on a daily basis. How people perceive the media therefore is a major factor in the ways we tell our clients’ stories. That’s why we chose media as a key topic in our third-annual State of Seattle survey. We looked at media through two separate […]

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The State of Seattle’s Culture: Love the Rain, Hate the Roads

Everything from the weather to traffic, to schools and the art scene are part of the cultural fiber of Seattle. How we feel about these elements plays a major role in the city’s story, so we took a look at our city’s culture in our third-annual State of Seattle survey. As a city, we’re often […]

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The State of Seattle’s Civility: Not So Nice?

Earlier this year, Weber Shandwick conducted the third annual poll on Civility in America, which found 63 percent of Americans say incivility is a major problem for the country today. With these results in mind, and with civility a major topic surrounding recent and upcoming debates, we took a closer look at civility in our city […]

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The State of Seattle’s Economy: Self Assured

Last week we unveiled our third-annual “State of Seattle” survey, for which we polled 500 Seattle residents on topics that are top-of-mind for the region. Related to the economy, we have some good news: 91 percent of local working residents feel secure with their current job situation, up eight percent over a year ago. There’s […]

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Weber Shandwick Unveils Third Annual “State of Seattle” Survey

There are a lot of factors that shape Seattle’s story: our priorities, pain points and perceptions of each other as a community. Our city’s story is constantly evolving, and that’s why we conducted our  third annual “State of Seattle” survey (check out our surveys from 2010 and 2011). We polled 500 Seattle residents between September […]

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No, Real PR Is Not Like Samantha Jones’ PR

I’ll admit it. My first impression of a public relations professional came from watching Samantha Jones from Sex and the City. PR seemed like it was all about attending star-studded events, dining at the hottest and newest restaurants and going to the most glamorous parties. It made me think, “Wow, being a publicist certainly seems like all fun and no work!” (And honestly, that lifestyle does not appeal to me.)

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Another Signpost of the Engagement Era: HuffPost Live

The Huffington Post has announced a new approach to news called HuffPost Live that will feature readers’ voices alongside regular contributors. Due to launch on August 13th, this looks like another sign that the engagement era is upon us, something we know all too well. Like Arianna writes herself, People are tired of being talked […]

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