Exit

4 Easy Ways to Jumpstart Your Career in Media Relations

Regardless of whether you focus on digital or traditional PR, interacting with media is an important part of our day-to-day work. After spending a year working in the exciting world of digital entertainment and consumer technology, I’ve learned that developing relationships with media requires more than just pitching stories. It means inserting yourself, and your client, […]

Read more

Talking Storytelling with Crosscut: 4 Key Takeaways

This week, we welcomed two very special guests from Crosscut to our office: Tamara Power-Drutis, executive director, and Greg Hanscom, editor-in-chief. Crosscut is a leading local not-for-profit news source aiming to make Seattle a united, informed and engaged community. The duo joined us for an impromptu happy hour. Drinks in hand, we picked each other’s brains about the direction […]

Read more

Global Media Relations Insights: Munich

Weber Shandwick Seattle brings you Global Media Relations Insights, a blog series that explores media relations around the world through Q&A’s with some of our top global talent. The fourth edition of the series includes insights from Katharina Meyer, who leads the Consumer Marketing team at Weber Shandwick Munich. Q: What is the media landscape like in Germany and […]

Read more

Global Media Relations Insights: Beijing

Weber Shandwick Seattle brings you Global Media Relations Insights, a blog series that explores media relations around the world through Q&A’s with some of our top global talent. The second edition of the series includes insights from Adam Steinberg, an account manager in Weber Shandwick’s Beijing office. Q: What is the media landscape like in China and […]

Read more

KOIN-TV’s Tips for PR Professionals: Pitch the Story, Not the Event

Pitch the story, not the event. That’s the message PR professionals received from members of the KOIN-TV (CBS affiliate) team in Portland this week during a PRSA event. Anchors Chad Carter and Jenny Hansson, reporter Dan Tilkin, producer Carla Miller and assignment editor Tamara Hellman helped identify key tips for building relationships between KOIN and […]

Read more

Global Media Relations Insights: Rio de Janeiro

Weber Shandwick Seattle brings you Global Media Relations Insights, a blog series that explores media relations around the world through Q&A’s with some of our top global talent. We’re kicking the series off with insights from Amanda Vidigal, an account director in Weber Shandwick’s Rio de Janeiro office. Q: What is the media landscape like in Brazil […]

Read more

3 Ways to Breathe New Life into a Story

Whether it’s an annual event or a company milestone, how do you take a familiar story that has been told repeatedly and make it interesting for your key audiences and the media to cover? Here are three ways to breathe new life into an old story: Be Socially Savvy:  Find ways to engage your target […]

Read more

Mom Central Consulting on the Power of Influencer Marketing

Yesterday, we had the privilege of meeting with three of the women who run Mom Central Consulting, a blogger company that engages online influencers as brand advocates through social media and other digital campaigns. Mom Central Consulting has partnered with hundreds of the world’s leading brands and their PR agencies to build powerful brand relationships […]

Read more

Meet the Press: Al Jazeera America’s Allen Schauffler and Kristin Fraser visit Weber Shandwick Seattle

From possible tsunami debris on Alaska’s Montague Island to getting an up-close look at a major marijuana grower in a SODO basement grow room, reporter Allen Schauffler and field producer Kristin Fraser stopped by Weber Shandwick Seattle today and talked to our team about Al Jazeera America’s new Seattle bureau and their responsibilities for covering […]

Read more
Close
Go top