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Why Non-Blogging Hospitals Are Missing Out

While hospitals continue integrating social media into their overall marketing efforts, current data shows that far fewer hospitals maintain active blogs relative to other social channels. A quick hop over to @EdBennett‘s excellent hospital social media resource site reveals the following: Hospital Social Network List U.S. Hospitals that use Social Networking tools – updated on […]

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5 Tips to Socially Scale Your Health Care Organization

“Just go ask the social media person” is still a phrase too commonly uttered up and down the halls of health care organizations. It’s also a phrase that will hopefully soon diminish in the near future. Three years ago, mainstream adoption of social media as a valuable PR/marketing asset caused health care organizations to recognize […]

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Recapping the Buzz from Swedish Ragan’s Social Media Healthcare Conference

Last week at Swedish Hospital and Ragan Communication‘s “The Role of Social Media in Engaging Patients, Employees and the Media” (#SwedishRagan) conference, we had the wonderful opportunity to shoot video interviews with Lee Aase (@leeaase), director of the Mayo Clinic Center for Social Media and Dana Lewis (@danamlewis), interactive marketing specialist for Swedish Health Services […]

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A Checkup With Health Care Social Media Pros in Seattle

Yesterday I had the opportunity to meet with two leaders in health care social media, Lee Aase (@leeaase), director of the Mayo Clinic Center for Social Media and Dana Lewis (@danamlewis), interactive marketing specialist for Swedish Health Services. Lee and Dana have both been pioneers within the health care space utilizing social media to build […]

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