Brand Recognition + Engagement = Success

With Google+ becoming a growing social media platform, more companies are “adding” it (no pun intended) to their online communities to keep up with the newest tools and methods in online engagement. In November 2011, Google announced Google+ branded pages (versus profiles) for companies to interact directly with their community and boost brand visibility online. […]

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Hanson Hosein Shares 5 Ways to Boost Your Digital Media Career in 2012

The digital age continues to evolve and it’s not only changing the way businesses are run, but also the skills of those helping run them. Hanson Hosein, the Director of the Master of Communication in Digital Media at the University of Washington, understands this as well, if not better than anyone. Each day Hanson uses […]

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Mashable's Social Good Summit 2011 Recap

Last week, Mashable, the United Nations Foundation and 92nd Street Y teamed up to host the 2nd annual Social Good Summit, held during UN Week where global leaders converge to debate the most pressing issues of the day. The Social Good Summit capitalizes on this global energy, asking global leaders in government, new and traditional media, […]

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YouTube Create – Another Giant Leap for Simple Content Creation

I frequently reference  Google Search Stories as a good example of a brand smartly using a storytelling platform to enable your target audience to enhance a message or engage with a product. We’re continuing to see the social Web push even further to find innovative ways to simplify content creation for mainstream audiences. Last week, […]

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Are Nonprofits Maximizing Use of YouTube Annotations?

More than two years ago, I published this post about YouTube annotations with an example of how some companies were putting the tool to use for creative storytelling. In short, annotations provide video producers with the ability to create “choose your own adventure” style videos that increase viewer engagement. This past weekend, Mashable featured a […]

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Mashable Cites Weber Shandwick as a Top Social Media Employer

A quick Tuesday morning horn toot… It was quite an honor to settle in at the office this morning and find that Mashable has cited Weber Shandwick Worldwide as one of the Top 4 Employers for Social Media Professionals! Despite only recently arriving at the agency, it’s been beyond impressive to see the wealth of […]

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Weber Shandwick supports Mashable’s Social Good Summit

(…or, why you should come work here.) It isn’t every day that we get a chance to join our practices and offices for a feel-good, high visibility project that highlights initiatives which tackle some of the biggest challenges the world faces. So we were honored to  partner with Mashable, 92nd Street Y and the UN […]

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#Summermash Storms Seattle!

Event series a small step for social media geeks, a giant leap for marketing as we know it

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