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KONY2012 from an African Perspective

(NOTE:  Orginal post from Weber Shandwick Seattle’s Deanna Petersen first appeared on Weber Shandwick’s Social Impact blog) Joseph Kony is a monster – that fundamental truth is plain and simple. But that is where the simplicity stops. To gauge the African perspective of the KONY2012 film, I called Uganda and spoke to communication experts across […]

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Why Did Kony2012 Become the Most Viral Video of All Time?

(Post via Stephanie Bluma at Weber Shandwick’s Social Impact blog) In a world of texts, tweets and Facebook posts, the filmmakers of Kony2012 asked us for 27 minutes. The result, as we all know, has been the biggest viral video of all time. It’s been viewed more then 100 million times—that is more than twice […]

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