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5 Resources to Help Healthcare Marketers Study Paid Content Strategy

Back in the day, PR folks focused primarily on story placements and impressions. Marketers and PR professionals eventually combined forces to enhance brand storytelling across owned and earned media efforts. Eventually, online advertising made an aggressive upward shift to add a third layer of support to the integrated marketing mix. Needless to say, the convergence of […]

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Top 20 Public Relations & Integrated Marketing Insights from 2012

2013 is here. I don’t know about you, but I have a feeling that this year is going to be just as exciting and game-changing as the last. But before we jump headfirst into 2013, I encourage you to take a look at our best public relations and marketing insights from 2012. Treat it as […]

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Live From FMC: Sharing Insights on Facebook Timeline for Brand Pages

NOTE: This post originally appeared on Weber Shandwick Digital’s Social Studies Blog, authored by @BenRissman. Facebook has also provided an excellent video course to guide you through the changes – www.learnfacebookpages.com. I’m at Facebook’s fMC event in New York today, where the social network just announced the rollout of the Facebook Timeline for all pages […]

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