Mom Central Consulting on the Power of Influencer Marketing

Yesterday, we had the privilege of meeting with three of the women who run Mom Central Consulting, a blogger company that engages online influencers as brand advocates through social media and other digital campaigns. Mom Central Consulting has partnered with hundreds of the world’s leading brands and their PR agencies to build powerful brand relationships […]

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Digital Women Influencers: Millennial Moms

Weber Shandwick issues its third installment of its series on Digital Women Influencers: Millennial Moms.

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The Power of the PANK: New Research on Digital Women Influencers

Weber Shandwick recently introduced the first report in a series tied to research on Digital Women Influencers. We partnered with KRC Research, surveying 2,000 female consumers in North America, to identify segments who not only have gone unnoticed by marketing and communications professionals, but who are influential in their own right. Our first segment is […]

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