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Why Your Hospital Should Hire a Chief Content Officer

For hospital marketing and PR professionals, team silos and organizational structure often runs up against the need to quickly produce highly impactful content under a consistent narrative. The reality is that advanced content marketing takes a lot of time, planning, coordination and resources. On the flipside, the challenge is that most hospitals tend to be slow moving with operational change […]

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3 Tips to Differentiate Your Hospital Brand Publishing Model

In the past year in particular, we’ve witnessed a significant step forward for hospitals developing advanced brand publishing models. From the veteran efforts of Cleveland Clinic’s Health Hub to Advocate’s Health  enews to the University of Utah’s HealthFeed, hospitals have been quick to adapt an approach to brand publishing that extends far beyond the days […]

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1st Take with Stacey Bernstein: Digital Health Trends

Recently, we sat down with Weber Shandwick’s Director of Digital Health, Stacey Bernstein, to talk about emerging digital health trends and the impact of social and native advertising on the healthcare world. Check out more from our network experts in our 1st Take series. What’s the number one trend you’re seeing in the digital health space […]

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