5 Things PR Professionals Can Learn From Roleplaying Games

Over Labor Day weekend I spent fours days at PAX Prime, gaming with dozens of incredibly talented improvisational storytellers. All around me groups of complete strangers were gathering at tables to make up compelling scenarios of greed, betrayal, revenge and redemption. We were playing tabletop roleplaying games–a type of game whose mass popularity peaked in […]

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The Verdict from TechNW 2012: “Seattle’s Tech Community Is So Awesome”

For the second year, Weber Shandwick Seattle had the distinct pleasure of serving as the engagement partner for the Washington Technology Industry Association’s TechNW event – an event that brings together local tech players to learn from each other, network and grow their businesses. This year, TechNW 2012 focused on start-ups and the entrepreneurial spirit […]

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Gamification: The Next Big Thing

Our resident gaming expert, Wade Rockett, participated in a panel discussing gamification sponsored by Washington Technology Industry Association (WTIA) last week. Fellow panelists included Scott Dodson of Bobber Interactive and Jeff Malek of BigDoor, and the discussion was moderated by Kraig Baker of Davis Wright Tremaine. If you’re not familiar with the term, gamification is the […]

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Erik Mona: From PR to Pathfinder

Erik Mona is the publisher of Paizo Publishing, creators of the popular Pathfinder Roleplaying Game and the Planet Stories line of pulp fantasy novels. What many people don’t know is that Erik—who has won more than a dozen major game industry awards—first entered the job market at Weber Shandwick, as an Assistant Account Executive in […]

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Mobile Games: Traditional Developers Can Make a Comeback

Dedicated mobile gaming devices were all-the-rage when I was growing up. My friends and I would race to the playground after school to link our devices (via cable) so we could engage in virtual battles. It looks like those days may be coming to an end. Instead of linking dedicated mobile gaming devices to each […]

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Two Minutes with…Wade Rockett

“Two Minutes With” is Weber Shandwick Seattle’s employee spotlight series that provides professional and personal insight into our rock star team. Enjoy! You offer one of the more diverse backgrounds here in the Weber Shandwick Seattle office. Tell us about your experience and how it lead you to becoming one of our in-house digital leads. […]

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The Next 15 – Predicting the Future of Gaming Communications

Fifteen years ago, in 1996, I was an ex-gamer.

When I went away to college in the late 1980s I left behind the group of friends with whom I’d spent countless hours at the table playing pen-and-paper role-playing games like Champions and Call of Cthulhu. I also left behind the Commodore 64 that brought me captivating PC games such as Zork, Six-Gun Shootout, Mail Order Monsters, and the groundbreaking Ultima IV: Quest of the Avatar, in which the ethical choices you made were as important as the items in your inventory.

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The Next 15 – Predicting the Future of the Communications Industry

This year marks several anniversaries for the city of Seattle – the most talked about, of course, being the upcoming 50th anniversary of the Seattle World’s Fair. It’s also the 15th anniversary of Weber Shandwick in Seattle, and I’m happy to say that I’ve been here since we opened the doors in the fall of […]

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PAX 2011 derby girls at the Life Is Crime photohunt

PAX Prime: Five Years And Counting

This past weekend, three intrepid PR professionals from the Weber Seattle Office headed a few blocks over to the Seattle Convention Center for the 2011 PAX Conference to join up with 69,500 intense gaming fans. The Penny Arcade Expo (PAX) is a semi-annual gamer festival held in Seattle (PAX Prime) and Boston (PAX East). The […]

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