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Four Peaks Spotlight: Sandra Jackson-Dumont

Picking up where we left off with our Four Peaks Spotlight Series, we’re featuring guests from upcoming Four Peaks episodes. Four Peaks is a current affairs program created in partnership with the University of Washington’s Master of Communication in Digital Media (UW MCDM) program and UWTV. Host Hanson Hosein recently spoke with Seattle Art Museum (SAM) Deputy Director for […]

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Behind the Scenes at Four Peaks

Although Four Peaks episodes become polished pieces of television art once they go live, the tapings are actually a production labor of love…one with makeup sessions, a plethora of wires and soundchecks that require a team of creative and dedicated professionals. Weber Shandwick Seattle’s partnership with UWTV afforded us an opportunity to sneak a behind-the-scenes […]

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Four Peaks Spotlight: Robin Held

Continuing with our Four Peaks Spotlight Series, host Hanson Hosein spoke with Reel Grrls Executive Director Robin Held about her dynamic storytelling approach to impacting a young generation of educated media consumers and producers. Reel Grrls, a non-profit arts and media training program for girls ages 9-19, seeks to empower young women from diverse communities to realize […]

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Four Peaks Spotlight: Hanson Hosein

Recently, we sat down with Four Peaks show host Hanson Hosein to have him explain Four Peaks’ mission and to provide insight around Seattle’s rich storytelling community. Take a look: Q: Why do you feel that “Seattle could be the storytelling capital of the country in the 21st century” and what do you feel differentiates […]

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Four Peaks Spotlight: Todd Bishop

Hanson Hosein, host of  Four Peaks, recently spoke with GeekWire co-founder and acclaimed tech writer Todd Bishop about his transition to owning his own publication and lessons learned through engaging new audiences. GeekWire, a locally-based independent technology news site and online community, covers people, companies and innovations emerging from the Pacific Northwest. As a sponsor of Four […]

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Launching Our Four Peaks Spotlight Series

This year Weber Shandwick Seattle is thrilled to partner with Four Peaks, a monthly current affairs show created in partnership with the University of Washington’s Master of Communication in Digital Media (UW MCDM) program and UWTV. Episodes tap into the Pacific Northwest’s rich network of experts and visionaries in innovation, community, entrepreneurship and entertainment who […]

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The New ‘What’ and ‘How’ of Public Relations

A few weeks ago, Harris Diamond, formerly CEO of Weber Shandwick, was named CEO of one of the world’s largest advertising agency networks, McCann Worldgroup. I can’t think of a single event that better symbolizes public relations’ move up the strategic ladder for brands. Full disclosure, I have worked for Mr. Diamond for the past […]

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Disruptive Education – putting Arts in STEM

We have an epidemic. There is a disconnect between the marketplace and our education system. If we look at our local economy in Seattle, we see a global hub for technology, global health, and international trade. According to the 2010 “New Economy” Index, Washington State ranks second in the U.S. for innovation and entrepreneurship. Great […]

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Do We Need to Hack Higher Ed?

As a dynamic and creative public relations agency, Weber Shandwick is always looking for the best and brightest, but where do our future bright stars come from and how are they educated? Is a college degree the currency in our labor market that it once was or are other learning programs and real-life experience challenging […]

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