Four Peaks Spotlight: Sandra Jackson-Dumont

Picking up where we left off with our Four Peaks Spotlight Series, we’re featuring guests from upcoming Four Peaks episodes. Four Peaks is a current affairs program created in partnership with the University of Washington’s Master of Communication in Digital Media (UW MCDM) program and UWTV. Host Hanson Hosein recently spoke with Seattle Art Museum (SAM) Deputy Director for […]

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Four Peaks Spotlight: Robin Held

Continuing with our Four Peaks Spotlight Series, host Hanson Hosein spoke with Reel Grrls Executive Director Robin Held about her dynamic storytelling approach to impacting a young generation of educated media consumers and producers. Reel Grrls, a non-profit arts and media training program for girls ages 9-19, seeks to empower young women from diverse communities to realize […]

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The Future of Content Marketing: Standing Out in a Crowd

This post originally appeared on Weber Shandwick’s Social Impact Blog and is written by Colin Moffett, Senior Vice President of Digital Communications. We’ve known content is king for some time now, but the kingdom is getting increasingly complicated. According to Altimeter Group’s recent report, organizations must “think and function as publishers, producers — and often […]

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It Gets Better Campaign – What Has Made It Work So Well?

Last week, Dan Savage penned an article called “How It Happened – The Genesis of a YouTube Movement” in The Stranger that provided details and background around his It Gets Better campaign. The campaign has been impressive on all accounts, tallying more than 10,000 videos to date (1,000 videos were submitted after the first week […]

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