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Marketers and PR Pros: It’s Time to Make Nice with Data

I don’t know how many times I’ve heard this one: “I don’t do numbers. That’s why I’m in PR!” It gets a laugh every time. I can appreciate self-deprecation as much as the next person, but this particular joke has always rubbed me the wrong way. For one, PR is an industry dominated by women. […]

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2015 Cannes Convergence: Let’s Make Marketing More Useful

Amidst the sun-soaked passion that was dished up regularly at the 2015 Cannes Lions Festival of Creativity, it is healthy as marketers to remind ourselves of one important fact: Most marketing is still what we skip over, tune out and find mildly annoying as we hurry onto other things. But there were two insights shared at […]

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Could Seattle be the Next Hub for Big Data?

The Puget Sound is a wellspring of tech innovation and disruptive trends. Home to innovators like Amazon, Microsoft, Nordstrom and Starbucks, our “local” companies have accomplished great feats: ushering in personal computing, disrupting the publishing industry, and creating community around a cup of coffee. And newer faces to the scene, like Socrata and Tableau, are […]

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#CMRetreat 2012 – Key Takeaways and Learnings

A couple weeks ago, I attended the Content Marketing Retreat (#CMRetreat) hosted by Fusionspark Media along with Chris Sewell, our content director at Weber Shandwick. Having missed the first annual retreat, I was excited to finally head across the sound to beautiful Langley, WA for a day of big learning. The Retreat exceeded my expectations […]

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Proving the Value of Your Digital Efforts to the C-Suite

When it comes to analytics, social strategists care about different metrics than the C-Suite. Strategists need metrics that can help inform and revise campaign strategies and tactics — metrics that will help move the needle in the weeks and months ahead. The C-Suite wants to measure the impact on the bottom line. So when your senior leadership team […]

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5 Tips to Elevate Your Next Infographic from Good to Great

Who doesn’t love a great infographic? A simple, clean way to present complex data and tell an interesting story in a visual manner that is easy to digest? Sign me up. The volume of infographics being produced has really started to spike the last couple years as companies have latched onto them as an effective […]

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The Crucial Link to Drive Health Care Community Engagement?

Numbers alone? Bad. Numbers plus analysis? Good. Fact – data can be overwhelming. Amidst trying to source and develop content, serve as a community manager and still keep a strategic step ahead (oh yeah, while doing your other job tasks), data can easily be pushed to the  back burner. Unfortunately, you’re selling yourself and your […]

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