Does your company engage in collaboration with your competition, in order to better your industry or the environment? How about sustainability? Do you share your citizenship story beyond a corporate social responsibility (CSR) Report? Or publicly advocate for a cause? The recent CSR Business Conference in Seattle brought together CSR professionals, academics and nonprofits to explore […]
Weber Shandwick Seattle is launching a new series highlighting CSR thought leaders—including many of our own WS colleagues—in our local and global community. Our first post features Kim Vu, Bank of America Vice President, Seattle Market Manager, Enterprise Business and Community Engagement, who is moderating a panel on Telling Your Story: Beyond the CSR Report and […]
Think corporate social responsibility (CSR) means recycling printer paper or sponsoring a local baseball team? Think bigger. Think New York’s Citi Bike sharing program, Tom’s Shoes donating to a child in need for every pair purchased, or Starbucks’ sustainably grown coffee. Most companies realize how important CSR is, but many may have a hard time […]
Last week, Weber Shandwick attended a networking event hosted by the Seattle Sounders FC leadership staff. The event drew over 100 attendees from diverse sports backgrounds which included students, producers, social media pros, PR peeps and event experts. The purpose of the event was to give attendees access to senior leadership in the Sounders and […]
When I started working at Weber Shandwick Seattle 12 years ago, there was no Social Impact practice. While we worked with non-profits or philanthropy-related clients, it tended to be on small projects around big milestones or events.
My son loves Walmart. When asked why, the answer is a no-brainer. “Because it has a lot of stuff.” What kind of stuff? “Video games and food and cell phones — a lot of video games.” What kind of food? “Cereal, snacks, and broccoli and fruit.” Broccoli and fruit? What’s up with that? Unknown to […]
A new catchphrase in today’s philanthropic and corporate circles is generating top tier media buzz, as seen in a recent Reuters’ article written by Michel Nichols, “Make money and do good is the new corporate buzz.” The catchphrase—shared value—was coined by Michael Porter of the Institute for Strategy and Competitiveness at Harvard Business School, who […]