Does your company engage in collaboration with your competition, in order to better your industry or the environment? How about sustainability? Do you share your citizenship story beyond a corporate social responsibility (CSR) Report? Or publicly advocate for a cause? The recent CSR Business Conference in Seattle brought together CSR professionals, academics and nonprofits to explore […]
Weber Shandwick Seattle is launching a new series highlighting CSR thought leaders—including many of our own WS colleagues—in our local and global community. Our first post features Kim Vu, Bank of America Vice President, Seattle Market Manager, Enterprise Business and Community Engagement, who is moderating a panel on Telling Your Story: Beyond the CSR Report and […]
While youth in foster care need our support, commitment and advocacy year-round, National Foster Care Month provides us with a special opportunity to deepen our involvement. It also means we get a chance to spotlight one of our favorite Seattle nonprofits: Treehouse. For two years, we’ve had the privilege to provide our services to Treehouse […]
Think corporate social responsibility (CSR) means recycling printer paper or sponsoring a local baseball team? Think bigger. Think New York’s Citi Bike sharing program, Tom’s Shoes donating to a child in need for every pair purchased, or Starbucks’ sustainably grown coffee. Most companies realize how important CSR is, but many may have a hard time […]
Last week, Weber Shandwick attended a networking event hosted by the Seattle Sounders FC leadership staff. The event drew over 100 attendees from diverse sports backgrounds which included students, producers, social media pros, PR peeps and event experts. The purpose of the event was to give attendees access to senior leadership in the Sounders and […]
When I started working at Weber Shandwick Seattle 12 years ago, there was no Social Impact practice. While we worked with non-profits or philanthropy-related clients, it tended to be on small projects around big milestones or events.
For years, we’ve seen company after company adopt Corporate Social Responsibility (CSR) policies, and for many large corporations it’s unheard of to be without one. CSR has proven to be an integral aspect of establishing a company’s reputation, and sometimes gives them a competitive edge, but according to Weber Shandwick’s 2010 Social Impact survey, those […]