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Winning at the Game of Engagement

We are all engaging (always) at Weber Shandwick, but when it comes to sharpening our skills, only a select few could be crowned the kings and queens of Content Fusion in a new game we invented called the Game of Engagement, which debuted yesterday at Weber Shandwick Seattle’s internal Content Fusion workshop! It was a great day […]

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SxSW Takeaway: On Brand Journalism

For years, Weber Shandwick has stressed storytelling as a critical component of any client’s communications strategy. And in today’s age of long form blogging and short form social media updates, it’s a huge opportunity to quickly (and accurately) share your message. Today, companies are spending a lot more money on creating their own content. In […]

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1st Take with George Snell: Putting the 'Public' in Public Relations

In a hyper-connected world, it’s become critical for PR campaigns to integrate digital content and engage with target audiences via social media. But it takes more than setting up a Facebook page or Twitter handle to make an impact. In today’s world, you need to provide the right content to your audience at that right time and […]

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The New Era of Communications: Meet Content Fusion

Note: this post was authored by Andy Keith and originally appeared on the Weber Shandwick Social Studies blog. Every organization has stories to tell. This is true whether that organization is a global corporation or a small business; a non-profit or a professional society; a consumer marketer or specialized B2B manufacturer. It’s true for banks, […]

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