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Content marketing is all about communicating with an audience by creating valuable and relevant content. Its purpose is not to overtly sell anything, but to help customers become more intelligent buyers. With every company trying to create their own content marketing campaign, the fight for survival is relentless. Captivating audiences is harder than ever because […]
Yesterday, Weber Shandwick unveiled Mediaco, a powerful new content creation and distribution unit that will allow clients to become true media companies. Combining first-rate audience profiling, editorial planning and production, emerging technology and paid media, Mediaco will focus on radically transforming client content creation, distribution and discovery capabilities. It is an extremely exciting announcement for the […]
“Two Minutes With” is Weber Shandwick Seattle’s employee spotlight series that provides professional and personal insight into our rock star team. Today we’re highlighting Copywriter Kevin Hatman. Enjoy! What were you doing before coming to Weber Shandwick? Up until a couple of weeks ago, I was a lifelong Michigander. I worked in the Detroit area […]
Digital Strategist. What activities does that job entail on a daily basis? A digital strategist works with account teams and clients to identify business problems and define realistic goals and key performance indicators that, when paired with smart tactics and a solid understanding of the target audience, will result in empirical progress against the baseline – translation; ROI.
We are all engaging (always) at Weber Shandwick, but when it comes to sharpening our skills, only a select few could be crowned the kings and queens of Content Fusion in a new game we invented called the Game of Engagement, which debuted yesterday at Weber Shandwick Seattle’s internal Content Fusion workshop! It was a great day […]
I frequently reference Google Search Stories as a good example of a brand smartly using a storytelling platform to enable your target audience to enhance a message or engage with a product. We’re continuing to see the social Web push even further to find innovative ways to simplify content creation for mainstream audiences. Last week, […]