Blurred Lines: The Connected World of Tech PR

Remember the days when brick-shaped cell phones could only spottily send and receive calls? How about meticulously transcribing directions or referring to ledger-sized map books when lost on the road? Waiting to develop rolls of film only to find that you blinked in each group shot? Who’s feeling really old now? (Me.) But in all […]

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Astronaut Ice Cream, Punky Brewster and You: Why Trends Matter

If you’ve found yourself daydreaming of late about Pac-Man and classic WrestleMania, you’re probably not alone. It’s no secret the ’80s have come back in full force, with signs manifesting across all pop culture mediums: From the popular sci-fi novel “Ready Player One” to the five-part “NB80s” series on NBA TV; from “Glee” covers of […]

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1st Take with Bill Reihl: Reaching the Consumer

Consumer brands face a wealth of opportunity in connecting with their audiences on and offline, but it takes more than a Twitter contest to make an impact. In this edition of our 1st Take series, Bill Reihl, Weber Shandwick’s executive vice president, North America Global Consumer Marketing Practice shares insight on strategic communications to consumers. […]

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