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How to Make the Most of Mobile World Congress

Having just wrapped up a very enjoyable three days at Mobile World Congress in Barcelona, it is a good time to reflect on what can make this show a success for marketers and companies. Collide Industries to Create Big News. One of the big themes of the show is simply that mobile technology can and […]

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At Mobile World Congress, Meet Social Machines. Your Next Client.

At Mobile World Congress, Ericsson introduced a new social network for devices that mirrors how real people communicate. We’re preparing to help those devices develop influence, accumulate ‘likes’ and get connected. Communications brethren, I’ve met our next client, and the conversation was a bit one-sided. For now. At the Mobile World Congress show this week […]

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Abstaining from tech: Lessons from a time warp to 1985

(Post originally appeared on GeekWire, a recently launched technology news site started by John Cook and Todd Bishop) Erika Bitzer, 30, an account director in the Seattle office of the Weber Shandwick public-relations firm, was perhaps the perfect person to work on a PR project for this past weekend’s “National Day of Unplugging” — because she’s […]

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