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Get Back to Your Roots: How Authenticity is Now More Important than Ever

The trend of authenticity has become a major part of pop culture over the past couple of years. It’s about removing the sense of “mass production” and telling a familiar story that creates a personal touch and connection for consumers. But why has this trend become so popular? One reason is because consumers are subconsciously […]

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1st Take with Joe Walton: Building Brand Fans

Social media is playing an ever-increasing role in how consumers discover, research and share information about products and brands. In this 1st Take,  interview, Joe Walton, Account Director in the Weber Shandwick London Technology Practice, discusses the power consumers have today interacting directly with brands on social channels, and shares a personal story of how he […]

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5 Good Reads to Help Your Hospital Adjust to Facebook Changes

We’ve all witnessed a whirlwind of change during the past couple weeks on everyone’s favorite social network. From privacy changes to profile adjustments to news feed overhaul – there is a lot to keep your eyes on. Check out a few resources below to help you get up to speed. It’s also not a bad […]

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