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How a PR Intern Can Harness the Power of Twitter

When I think of Twitter, I often imagine the floor of a stock exchange. Particularly, I am reminded of the scene in the classic film “Ferris Bueller’s Day Off”— a large space filled wall to wall with people yelling, running around and trying to get noticed with gestures. The success of an individual on the floor […]

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Planning for the New Public Relations

Real-time Branding Needs Real-time Branders As we head into the home stretch of 2012, Weber Shandwick and many of our clients are focused on business plans for 2013. Neck deep in that process for Weber Shandwick Seattle, my leadership team and I have been asking ourselves what has changed in the past year? There are […]

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1st Take with Joe Walton: Building Brand Fans

Social media is playing an ever-increasing role in how consumers discover, research and share information about products and brands. In this 1st Take,  interview, Joe Walton, Account Director in the Weber Shandwick London Technology Practice, discusses the power consumers have today interacting directly with brands on social channels, and shares a personal story of how he […]

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Twitter Lists – More Than An Organizational Tool

Recently, a colleague posted the following tweet: I couldn’t agree more. Quite frankly, I think Twitter lists are one of the most underutilized aspects of Twitter. All too often, I see and hear of Twitter users that simply don’t use lists or rarely check their own listings to see how others are categorizing them. In […]

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Will 2011 Be the Year of the Brandvocate?

I found an incredibly interesting new follower in my inbox the other weekend. Meet Domino’s Redmond Fan. This is the first time I have encountered this intense of a brand advocate (brandvocate) on Twitter. We all of course witness social media brandvocates in a variety of shapes and forms in the social space on a […]

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