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5 Tips to Transform Into a Brand Publisher

You’re right. Brands have been publishing content for years. But we’ve definitely hit a new phase. Healthy marketing budgets have returned, and brands have finally evolved beyond thinking that their interaction with customers has to be limited to social media, e-newsletters or customer service calls. They’ve realized that keyword analysis, competitive positioning and content insights […]

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6 Building Blocks to Ensure Brand Publishing Success

Brand publishing isn’t the new kid on the block anymore. The proof points are in, and the logic is undeniable. Elsewhere, we discuss five things to keep in mind when putting together your brand publishing strategy. But what goes into your plan? What roles and capabilities do you need? I’m glad you asked. Because these […]

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Want to Know the Real Value Behind a Brand Publishing Site?

“I just wish I knew more info about my audience and the type of content they like to consume.” Sound like a familiar challenge? You’re not alone. For the past two years, we’ve been helping clients transform into media companies by creating award-winning brand publishing models that sit at the core of their content marketing strategies. And we’ve learned […]

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Taking Brand Publishing to the Next Level: Weber Shandwick Launches Mediaco Publish

Since its launch more than a year ago, Weber Shandwick’s Mediaco offering has evolved and improved in order to keep up with the rapidly changing media landscape. Recently, Mediaco introduced a new unit called Mediaco Publish, a custom content management system (CMS), handling content creation, workflow, publishing and distribution — all with the needs of […]

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3 Tips to Differentiate Your Hospital Brand Publishing Model

In the past year in particular, we’ve witnessed a significant step forward for hospitals developing advanced brand publishing models. From the veteran efforts of Cleveland Clinic’s Health Hub to Advocate’s Health  enews to the University of Utah’s HealthFeed, hospitals have been quick to adapt an approach to brand publishing that extends far beyond the days […]

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Why Content Marketing is Just Like Buying a Custom Suit…

…Buying a custom suit from Toronto’s MADE Clothing Co. that is. Intrigued? Confused? Well, before I take you through another one of my left field comparisons (like my zombie and PR comparison), let me take you back to where the idea started. If you have no time for the backstory, click here to skip straight to […]

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Weber Shandwick Launches Mediaco

Yesterday, Weber Shandwick unveiled Mediaco, a powerful new content creation and distribution unit that will allow clients to become true media companies. Combining first-rate audience profiling, editorial planning and production, emerging technology and paid media, Mediaco will focus on radically transforming client content creation, distribution and discovery capabilities. It is an extremely exciting announcement for the […]

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