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The Ask: Kyle Cook, Senior Manager, Analytics

Our analyst dishes on the value of truth, inquiry and indicators to drive success.

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The Ask: Reese McGillie, Senior Vice President and Head of Analytics in the West

Welcome to the “The Ask,” a content series that gets up close and personal with the people of Weber Shandwick Seattle. This month, we spent some time getting to know Reese McGillie, our master of analysis for Weber’s entire West Coast operation. Hello, Reese! Tell us what you do! I lead the analytics capability for […]

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Marketers and PR Pros: It’s Time to Make Nice with Data

I don’t know how many times I’ve heard this one: “I don’t do numbers. That’s why I’m in PR!” It gets a laugh every time. I can appreciate self-deprecation as much as the next person, but this particular joke has always rubbed me the wrong way. For one, PR is an industry dominated by women. […]

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Could Seattle be the Next Hub for Big Data?

The Puget Sound is a wellspring of tech innovation and disruptive trends. Home to innovators like Amazon, Microsoft, Nordstrom and Starbucks, our “local” companies have accomplished great feats: ushering in personal computing, disrupting the publishing industry, and creating community around a cup of coffee. And newer faces to the scene, like Socrata and Tableau, are […]

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The Critical Missing Glue Between Agencies and Media Outlets

The scenario has not changed. PR pros spend hours researching and analyzing target outlets, building relationships with journalists, developing storylines and crafting perfect pitches. On the flipside, journalists get flooded with mistargeted or untimely pitches and often waste valuable time with unwanted follow up phone calls. Is there a better solution? I believe so and […]

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Proving the Value of Your Digital Efforts to the C-Suite

When it comes to analytics, social strategists care about different metrics than the C-Suite. Strategists need metrics that can help inform and revise campaign strategies and tactics — metrics that will help move the needle in the weeks and months ahead. The C-Suite wants to measure the impact on the bottom line. So when your senior leadership team […]

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