Our analyst dishes on the value of truth, inquiry and indicators to drive success.
Welcome to the “The Ask,” a content series that gets up close and personal with the people of Weber Shandwick Seattle. This month, we spent some time getting to know Reese McGillie, our master of analysis for Weber’s entire West Coast operation. Hello, Reese! Tell us what you do! I lead the analytics capability for […]
I don’t know how many times I’ve heard this one: “I don’t do numbers. That’s why I’m in PR!” It gets a laugh every time. I can appreciate self-deprecation as much as the next person, but this particular joke has always rubbed me the wrong way. For one, PR is an industry dominated by women. […]
The Puget Sound is a wellspring of tech innovation and disruptive trends. Home to innovators like Amazon, Microsoft, Nordstrom and Starbucks, our “local” companies have accomplished great feats: ushering in personal computing, disrupting the publishing industry, and creating community around a cup of coffee. And newer faces to the scene, like Socrata and Tableau, are […]
The scenario has not changed. PR pros spend hours researching and analyzing target outlets, building relationships with journalists, developing storylines and crafting perfect pitches. On the flipside, journalists get flooded with mistargeted or untimely pitches and often waste valuable time with unwanted follow up phone calls. Is there a better solution? I believe so and […]