Smart Power and Women’s Leadership: The Inaugural Leadership SPA 2014

I’m proud to be raising the flag for women and our unique leadership style at the inaugural Leadership SPA: a conference for women executives that convenes in San Diego for the first time this week. The Leadership SPA conference is a research-based women’s leadership program that aims to help women discover their most satisfying career and live […]

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Why Your Hospital Should Hire a Chief Content Officer

For hospital marketing and PR professionals, team silos and organizational structure often runs up against the need to quickly produce highly impactful content under a consistent narrative. The reality is that advanced content marketing takes a lot of time, planning, coordination and resources. On the flipside, the challenge is that most hospitals tend to be slow moving with operational change […]

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Exploring the Health Care of the Future

The term “big data” has been thrown around a lot recently, and it was appropriately a hot topic at the recent Health Care of the Future summit hosted by the Puget Sound Business Journal. The expert panel on hand used the opportunity to talk about the many opportunities that the Affordable Care Act (ACA) provides for […]

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2nd Take With Frank Orrico: The Science Guy

Hailing from the Windy City, Frank Orrico is the global director of Weber Shandwick’s new Element Scientific Communications™ (Element), an industry-leading team of communicators dedicated to inciting change through science. He visited our Seattle office this week to share how science communications is evolving, and of course, to visit a few of his favorite Seattle […]

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Pro Bono Spotlight: Northwest Health and Human Rights

Last December, we had the privilege of supporting Northwest Health and Human Rights (NWHHR), a local coalition of physicians, mental health workers and lawyers here in Seattle. We were very excited because they are doing amazing work to provide treatment and care for refugees and survivors of torture who are resettling in the Puget Sound area. NWHHR, […]

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3 Tips to Differentiate Your Hospital Brand Publishing Model

In the past year in particular, we’ve witnessed a significant step forward for hospitals developing advanced brand publishing models. From the veteran efforts of Cleveland Clinic’s Health Hub to Advocate’s Health  enews to the University of Utah’s HealthFeed, hospitals have been quick to adapt an approach to brand publishing that extends far beyond the days […]

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1st Take with Stacey Bernstein: Digital Health Trends

Recently, we sat down with Weber Shandwick’s Director of Digital Health, Stacey Bernstein, to talk about emerging digital health trends and the impact of social and native advertising on the healthcare world. Check out more from our network experts in our 1st Take series. What’s the number one trend you’re seeing in the digital health space […]

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4 Tips to Land Your First Digital Health Marketing Gig

‘Tis the season for resume revamping, mass emailing and hoping and praying for your post-college digital health marketing dream gig. Right?? Wrong. The healthcare marketing world is prime for solid young digital guns and now is the time (read: you’re behind the curve if you haven’t started) to get a jump on your colleagues as […]

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My Well-traveled Journey to Global Health PR

Weber Shandwick Seattle is proud to bring back its intern blog post series that aims to help young professionals land and make the most of their PR agency internships. In our first series, interns gave the inside scoop on What They Didn’t Tell You about careers in PR. This time around, our rock star interns will […]

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