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Seattle Storyteller Spotlight: Hanson Hosein

I recently had the opportunity to speak with one of our favorite local storytellers and communications leaders, Hanson Hosein. Between directing the University of Washington’s Master of Communication in Digital Media program, running Media Space, shooting an award winning independent film, and leading Four Peaks – Hanson is one busy man. Huge thanks to Hanson […]

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Storytelling Powered By You.

As the traditional media paradigm limps toward extinction, the debate continues on what exactly will replace it. It’s into this void that journalist/filmmaker/new media professor Hanson Hosein sees the potential for a storytelling uprising led by…you. Such was the thesis at Hanson’s inaugural talk for a five-part series on storytelling in the digital age. Presented […]

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Will 2011 Be the Year of the Brandvocate?

I found an incredibly interesting new follower in my inbox the other weekend. Meet Domino’s Redmond Fan. This is the first time I have encountered this intense of a brand advocate (brandvocate) on Twitter. We all of course witness social media brandvocates in a variety of shapes and forms in the social space on a […]

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Pink Ponies: A Case Study

If you haven’t seen it already, check out this brilliant marketing piece from John St. Kudos to @cathycalhoun for the pass along. A mock case study indeed but a great marketing idea spark.

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Getting our story straight

Every day when I return home from work, I ask my four-year-old son, Henry, to tell me a story about his day. Rarely does he fail to grab my attention: “John Paul stole my shoe” – “I know what makes me a boy and Ruby a girl” – “I want to be a fireman, but […]

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What’s Your Story?

Mark Twain, one of our great American storytellers, once said, “I like a good story well told. That’s the reason I’m forced to tell them myself.” Everyone loves a good story, but have you ever wondered why some stories stay with you while others completely slip your mind? Have you ever listened to someone deliver […]

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