The goal is compelling ideas that have a tangible impact on the client’s business. The approach? Tom Beckman, chair of Weber Shandwick’s Global Creative Collective, breaks it down.
It’s no secret Seattle is bustling with innovation. From arts and culture, to tech and infrastructure, there appears no sign of this rapid growth slowing down. Seattle Interactive, a two-day conference that celebrates this innovation, provides an opportunity for visionary thinkers to come together to discuss emerging trends, disruptive technologies, business models, and more. This […]
It’s all too easy to sacrifice truth in pursuit of attention. It turns out that one of the handiest ways of giving your story credence — citing data — can also be extremely effective at catching eyes.
If you’re a brand, right now you’re either making or planning on making a video. Or you should be. It’s the contemporary currency for engagement. Even though everyone is making videos, most people don’t know the process behind making videos. The good news is: All videos — regardless of type, length or purpose — go through […]
When I first started writing blogs for clients, I crammed too much into each post. If I was writing a post about the Internet of Things, I’d bust my butt to make it THE ALMIGHTY LAST WORD on the Internet of Things. And it would end up being too much. A blog post has room […]
With great data comes great responsibility. As data supports and leads more and more of our decisions and communications, we’ve developed a profound need to present it in ways that are compelling and easy to understand at a glance. When done right, infographics (or data visualizations) can be a very effective way to do this. So how […]
We’re in the communications business. And part of being a good communicator is minding your p’s and q’s. In this blog series, senior copywriter Mike Mathieu gives grammar lessons you might actually remember next time you’re communicating something important. Do quotation marks fall outside or inside other punctuation marks? As usual in grammar, it depends. […]
We’re in the communications business. And part of being a good communicator is minding your p’s and q’s. In this blog series, senior copywriter Mike Mathieu gives grammar lessons you might actually remember next time you’re communicating something important. Tip #1: The Hyphen and the Adverb Pop quiz: Is the Grammar Gram an “extremely-useful” resource […]
We’re growing fast and are looking for smart, curious, and passionate people to join our team. Weber Shandwick is more than a leading global communications agency – we’re an Engagement Agency. In a world where information comes at us from endless sources, it’s no longer just about engaging people with a story. Today, we engage […]