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The Power of the Customer Journey

There’s a growing trend in business toward organizing and evaluating decisions based not on products and sales, but on the customer experience. Some companies have gone so far as to create new C-suite positions — Chief Customer Officer, Chief Client Officer. While others have revamped their processes across divisions and disciplines to help bust organizational […]

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4 Easy Ways to Jumpstart Your Career in Media Relations

Regardless of whether you focus on digital or traditional PR, interacting with media is an important part of our day-to-day work. After spending a year working in the exciting world of digital entertainment and consumer technology, I’ve learned that developing relationships with media requires more than just pitching stories. It means inserting yourself, and your client, […]

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#nerdup: Is Mobile the Future of Today’s Music Industry?

In our #nerdup series, our team analyzes the trends, milestones and issues that are driving consumer behavior. In our third installment, Weber Shandwick Seattle’s Christine Reisenauer shares her analysis of the shift to mobile in today’s digital music realities. There has been a massive shift toward mobile in the music industry. As Laura Gonia wrote in […]

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#nerdup: Vinyl’s Rise in the Era of Music Streaming

In our #nerdup series, our team analyzes the trends, milestones and issues that are driving consumer behavior. In our second installment, Weber Shandwick Seattle’s Angi Ramos shares her analysis on listening habits and how vinyl continues to reign in the era of digital streaming.  Vinyl is back – and stronger than ever. Just last week, it was […]

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Chevy Gives Gonzaga Students a Break from Finals

A few members of our Seattle team are well known for their strong (and sometimes, over the top) Zag pride. Last month, a couple of these… enthusiastic Gonzaga alums were given the opportunity to return to their former stomping grounds for a two-day event with one of our clients, General Motors. Our Seattle crew partnered […]

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#nerdup: The Music Business in the Era of Streaming

In our new #nerdup series, our team will analyze the trends, milestones and issues that are driving consumer behavior. Each post will offer our unique point of view on the technology, cultural memes and current events influencing the changing state of entertainment. To kick off the series, Weber Shandwick Seattle’s Laura Gonia brings a thoughtful analysis […]

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Tales from the War Room: Pulling Off a Successful Consumer Product Launch

Hot off the tails of a consumer product launch that included a multi-city media tour and a robust reviews program, the Digital Entertainment team is still adjusting to sitting at their desks. Why, you ask?  For the past three weeks, the team was huddled together in a small conference room – or as we like […]

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3 Ways to Breathe New Life into a Story

Whether it’s an annual event or a company milestone, how do you take a familiar story that has been told repeatedly and make it interesting for your key audiences and the media to cover? Here are three ways to breathe new life into an old story: Be Socially Savvy:  Find ways to engage your target […]

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Mom Central Consulting on the Power of Influencer Marketing

Yesterday, we had the privilege of meeting with three of the women who run Mom Central Consulting, a blogger company that engages online influencers as brand advocates through social media and other digital campaigns. Mom Central Consulting has partnered with hundreds of the world’s leading brands and their PR agencies to build powerful brand relationships […]

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