Taking an Integrated Approach to Pi (and Pie)

It’s no secret that the Weber Shandwick Seattle office has a major sweet tooth, which is why we brought back Pi Day for a second year of lattice top crusts and whipped cream. This year, a group of four judges (including yours truly) tasted nine different pies in sweet and savory categories. Pi Day 2016 […]

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2015 GeekWire Summit: Insights into Seattle’s Tech Industry

Those of us in the Weber Shandwick Seattle Tech Practice all have our favorite media outlets to get our news from – Ars Technica, Bits Blog or Mashable, to name a few. Personally, I’ve become a daily visitor of GeekWire, the premier technology blog for the Pacific Northwest and one of the most read tech sites […]

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Influencer Engagement: Reaching the Right People for Verizon Wireless

Within the last two years, the rules of influencer engagement have changed. Today, influencers have risen to be a dominant and vital tactic in most integrated PR and marketing activations. Yet many in the industry still struggle to define the right influencers for their audiences — which is no small challenge when an influencer is loosely […]

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