It’s all too easy to sacrifice truth in pursuit of attention. It turns out that one of the handiest ways of giving your story credence — citing data — can also be extremely effective at catching eyes.
If you’re familiar with slithy toves and borogoves, then that paragraph goes down nice and easy. But what if you’re not? And what if toves are a crucial part of running an efficient business or breaking through with some kind of innovation?
Lawyers are a company’s liability watchdogs. So they’re often the first ones to spot issues that could harm the company’s reputation. But once they’ve spotted an issue, how prepared are they to handle it? To answer that question, we had to go to the source. In conjunction with KRC Research, Weber Shandwick conducted a survey […]
Customer gripes and horror stories can spread across the internet faster than a wildfire across the American West. And once a PR crisis like that gets going, the best you can do is minimize the damage. The only way to stop a crisis before it starts is to listen to what people are saying online. […]
Whether it’s a rain cloud over your brand from the beginning or runoff from a competitor issue, negative online chatter can be both impactful and lasting.
Whether you’re planning a 30,000-person conference or a 50-person demo, keep the following five strategies in mind.
Say you’re manning the press room on the first day of a huge client conference, and five executive briefings are about to begin. Several reporters have gathered around you with questions about the day’s announcements and requests for power cords. Your phone is ringing and the walkie-talkie just went off. Are you ready for this? […]