In the groundbreaking study “Music Makes It Home,” we conducted a live beta test to measure people’s physical and social well-being with and without music. We deployed biometric trackers, motion-sensing cameras, Apple Watches with a custom-built app, and iBeacons in 30 homes around the globe. And we surveyed 30,000 people worldwide about their music and relationship habits.

“If this [study] has inspired you to get the music flowing through your home and you’re in the market for a brilliant new speaker, check out our tried and tested results.”

– Good Housekeeping (UK)

All our results were verified with leading scientists, including Dr. Daniel J. Levitin, Ph.D., neuroscientist, musician and author.

In the end, we packed our findings — including 11,000 hours of video and 151 million individual data points — into a global newsroom that generated more than 500 original articles. A number of outlets sent journalists to participate in the experiment, including TIME magazine, VICE Sweden and UK Express.

“This is the worst-paying column I’ve ever written, since I’m buying all eight speakers Sonos lent me. Because I’m pretty sure we now spend more time eating, doing dishes, dancing and not talking about how my taste in music sucks.

– Joel Stein, TIME magazine

Better than the coverage, though, the campaign made the Sonos/Apple partnership a win for both sides. Activations of Apple Music on Sonos were 18 times greater than other streaming service launches. Apple couldn’t hide their excitement:

Thanks to an adventurous client, a bit of experimenting, and a persistent hunch that we’d really rather experience life together, millions of readers and customers learned that to to really make your house a home, you need to let the music out. Loud.