What makes a worthy corporate social responsibility (CSR) program? A focus on sustainability? Minimizing a company’s environmental footprint? Creating a diverse/inclusive/collaborative workplace? Partnering with clients who are passionate about impacting the world in a positive way?
At Weber Shandwick, we think it’s all of the above! And our 3rd annual Corporate Citizenship Report demonstrates our belief in shared value and the power of communication to do good.
Not only do we guide clients on their CSR platforms — driving strong results for their business while improving economic and social conditions in their communities — but we practice what we preach.
Here in Seattle, we’ve been partnering with Wellspring Family Services — a nonprofit social services organization dedicated to helping vulnerable families and children overcome trauma like homelessness, domestic violence and poverty. As part of our pro bono support, we created an educational and inspirational video about Wellspring’s Early Learning Center.
This creative campaign tactic has amplified donations, increased awareness and inspired engagement with Wellspring. Check it out below.
The company-wide report (we have 126 offices in 81 markets and more than 3,000 employees) looks at other Impact Project pro bono efforts, and the many ways CSR is integrated into Weber Shandwick.
It’s reflected every day through our work with client partners driving social change, our commitment to continually improve our sustainability practices, and our efforts to foster a diverse, inclusive and collaborative culture.
This Corporate Citizenship Report tells the story of our innovations and achievements around the world in the CSR space, including Asia Pacific, Europe, the Middle East, Africa, Latin America and North America.
After all, we take our role as global corporate citizens to heart!