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Last Wednesday, Weber Shandwick Seattle sponsored and attended the fourth annual IN-NW Social Media & Digital Marketing Conference for Seattle’s digital marketers.

Along with co-sponsor Google, the two-day event was produced by the Seattle Metropolitan Chamber of Commerce, UW’s Communication Leadership program, and 206 Inc. The first day included dig-in offsite sessions that allowed attendees an inside look at some of Seattle’s most innovative companies. The day wrapped up with a happy hour at Westland Distillery.

The second day, held at Showbox SoDo, featured an impressive speaker line-up including: PwC Digital, Gravity Payments, The Seattle Foundation and Oracle Marketing. We had a fantastic crew representing from Weber Shandwick Seattle – check out who was there!

We kicked off the morning with a panel focused on “Building a Culture of Creativity” featuring Weber Shandwick’s own Susan Howe and led by UW Comm Lead’s Hanson Hosein. A couple of our favorite highlights from the panel:

Susan Howe

Hanson Hosein

We took a tasty break for lunch with Seattle’s own Skillet food truck before diving into the afternoon panels. Yum!

lunch

The after-lunch panels kept us all engaged (even after all that food), as we heard from Gravity PaymentsThe Seattle Foundation and Possi. It turned out to be an afternoon full of good conversation and great insights.

Gravity Payments

Seattle Foundation

Building empathy was a key theme of these two days of conversations with local innovators. For communicators and marketers, this translates into connecting with and mobilizing your audience, customer or end-user on digital platforms in an authentic way, and emulating (as much as possible) how people interact and build relationships in real life. With this approach, you can really start to cultivate organic networks of supporters.

If you couldn’t be there, check out some of the online conversation that stemmed from the conference. We can’t wait to see what’s in store for next year’s IN-NW!

 

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