Entering the fast-paced world of a PR agency can be quite the adjustment. I began my digital entertainment internship at Weber Shandwick just two short weeks after I graduated from college. In what felt like the blink of an eye, I found myself in a professional and polished communications environment — an office culture that I had never been exposed to before.
Adjusting to everyone’s personal work styles and finding the best ways to communicate with everybody didn’t come without its growing pains, so I thought I’d give some advice as to how you can make the transition into the professional world of PR as smooth as possible.
- Prioritize time outside of work for yourself – It’s important to have healthy habits that help you de-stress. Make time for yourself on a regular basis and stick to it. You’ll be happy you did.
- Eat well – As silly as it sounds, in a fast-paced environment, it’s very easy break your previously healthy eating habits. In order to put your best foot forward every day, it’s crucial for your body to stay fueled by a balanced diet.
- Take every opportunity to learn – It’s important to have an open mind. As an intern, you’ll be faced with opportunities to try and do new things. Do them. PR agencies do a lot of exciting work, so expose yourself to different people and teams within the office, and stay flexible.
- Don’t take anything for granted – An internship is an opportunity, not a guarantee. Stay humble and value every day you’re in the position you’re in.
- Constantly assess yourself and ask for feedback – Don’t let days or weeks go by without getting a sense from your team of how you’re doing. Facilitate and sustain open channels of communication between you and your team members so that it’s a comfortable dialogue. As someone new to the professional world, it’s important to have a good attitude when getting feedback from those who came before you.
Internships are opportunities for us as young people to learn and grow, both personally and professionally. And in a world that’s going a mile a minute, it’s easy to get swept up in one thing or another. But if you make a conscious effort to implement these tips, you’ll be one step ahead of the game.
Image courtesy of Luis Hernandez.
Leslie James earned bachelor degrees in communication studies and public relations from Western Washington University. She’s now exploring the exciting world of media and entertainment as the digital entertainment intern at Weber Shandwick Seattle. Follow her at @les_james1.