Weber Shandwick firebell AdWeek

At Weber Shandwick, we pride ourselves on our longstanding legacy and dedication to providing new, innovative solutions to better serve our clients. One such proprietary solution is firebell, our interactive crisis simulation software and crisis preparedness training, which we’re proud to announce has won the 2014 Adweek Project Isaac Award for PR Invention in the Best Practices medium for its “original technique, process, mode of public relations related to the media, advertising, marketing and technology sectors.” 

In today’s digital communications landscape, everything is knowable and sharable – and bad news travels fast. A single event or Tweet can rapidly explode into a crisis, which is why in 2010, Weber Shandwick invented the first interactive, multimedia crisis simulator. Enter firebell.

Through firebell, participants actively engage in a real-time attack of their brand or organization – all in a secure, controlled environment, including fictional replicas of social channels and media outlets. Each training session is founded on research and tailored to participants and their media environment by our crisis readiness experts. Post-drill, our team delivers an assessment that identifies gaps in performance, in an effort to bolster an organization’s response processes and messaging in advance of the outbreak of an issue or crisis.

Last year, we fully redesigned firebell’s interactive platform from the ground up to better meet the ever-evolving needs of our clients and social platforms, resulting in a more user-friendly experience and even more effective trainings. The Project Isaac Award follows other industry accolades for firebell, including being named PR Innovation of the Year by PRWeek in 2011 and Best New Digital Application of the Year by PR News in 2010.

Learn more about firebell in the video below, or just give us a call – we’d be happy to run you through it.

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